Owner

Neuromuscular Therapy, Manual Therapy, Corrective Ex Training, Performance Training

  • As a personal Trainer for 10+ years, I’ve witnessed the fitness industry grow and change from the conventional “Arnold” style bodybuilding to the high-intensity world of CrossFit. Throughout each step along the way I saw an increasing need for a branch of fitness that focuses on the total well-being of the individual. I began compiling various modalities and techniques that I found to be effective for helping people reach their goals while maintaining their health.

    Eventually this led me to realize that “Health” and “Performance” are inextricably linked, and by improving our bodies natural mechanisms, we are able to achieve our highest level of performance.

  • My main focus is on promoting longevity and enhancing performance. I am passionate about educating and advocating for the importance of circadian rhythm, hormone regulation, red light therapy, blue light blocking glasses, cold plunges, mineral-rich spring water, and an organic lifestyle.

    To me, performance entails ensuring that the body operates at its peak efficiency, effectively carrying out all required tasks. By prioritizing the interconnectedness of the body's systems, I train individuals to work in harmony rather than isolating specific parts. This holistic approach aims to improve posture, alleviate pain and inflammation, and strengthen the body as a unified system.

Biomechanics Training, Longevity/ Vitality Consultant, Performance Training

Licensed Massage Therapist

  • Alison is a Licensed Massage Therapist who brings a thoughtful blend of traditional therapeutic techniques and intuitive bodywork to her practice. Her approach is centered on creating sessions that are relaxing, goal-oriented, and fully customized to each client’s unique needs. With a deep appreciation for how massage therapy complements strength training and recovery, Alison is dedicated to supporting clients in achieving optimal wellness and performance. She is excited to provide this personalized care as part of the Performance Recovery Wellness team.

  • Coach Joey is a seasoned strength coach with a 10-year career spanning personal training and youth, college, and professional athletics. He uses a holistic approach by seamlessly blending joint-focused mobility with total body strength, power, and hypertrophy training to help people and athletes feel, move, and perform at their peak capacity.

    At the youth level, he prioritizes proper movement patterns and injury prevention, instilling a passion for fitness. As a UCLA sport performance intern, Coach Joey tailored programs to each athlete's sport needs, fostering peak performance Men’s Tennis, Women’s Diving, and Track & Field. Following his time at UCLA, Joey earned an internship with Los Angeles Kings of the National Hockey League where he assisted the full-time performance staff during the off-season to continue his development as a strength coach.

    Beyond the gym, Joey coaches’ youth ice hockey for Detroit HoneyBaked HC. After playing competitive hockey for nearly 20 years, he decided to hang up his skates after 2 injury plagued seasons of junior and college hockey. From his experiences with injuries he was determined to use strength training to help youth hockey players get stronger, perform better, and avoid injury while also giving back to hockey by developing the up and coming youth hockey players in the metro Detroit area.

Strength & Conditioning Coach, Hockey Coach

Good Boy

  • Chris is a dedicated personal trainer and massage therapist with a passion for optimizing wellness and performance. Specializing in Myofascial Release, Fascial Stretching, and Performance Coaching, he brings over a decade of experience to the table, along with his work coaching high school football.

    Chris takes a holistic approach to health, blending personalized training programs, targeted massage therapy, and performance coaching to help clients achieve their goals. Whether you're an athlete striving for peak performance or seeking relief from chronic pain, he is committed to guiding you toward your full potential.

Myofascial Therapist, Fascial Stretch Therapist, Athletic Performance Training

  • Hi, I’m Odin!  

    I’m a black and tan hound–golden retriever mix (though everyone seems to think I’m a lab…and honestly, I’m cool with that—as long as I get the pets). I’m big, bubbly, and I love everyone with hands, because hands are for petting, and that’s my favorite thing in the world.

    I take my job very seriously—building relationships, greeting guests, and making sure everyone feels welcome. If you see me lounging around, don’t worry—I’ve already finished my work for the day. After all, being this good of a boy is a full-time job.

    Because of my natural ability to connect with people and spread good vibes, I’ve been officially promoted to Head of Public Relations and Head of HR here at the gym. Stop by, say hi, and don’t forget to give me a scratch—I promise to make your day a little brighter!